Knowledge Card Metadata & Governance
| Module Code | 03_brand_messaging |
|---|---|
| Framework Standard | RenWork Export Knowledge Base V3.0 (21 Modules) |
| Governance Confidence | 已验证事实 / 建议策略 (Fact-Locked) |
| Direct Support | Ivy ([email protected] / WhatsApp: +86 137 6077 3620) |
Brand Messaging Framework & Anti-Slop Discipline
Core Value Proposition
"Direct-from-manufacturer commercial kitchen equipment engineered to international HACCP and Climate Class 5 standards at transparent factory economics."
| Forbidden Claim (Taboo) | Approved Honest Alternative | Reason for Prohibition |
|---|---|---|
| "World's #1 Kitchen Manufacturer" | "Leading 20,000m² Guangzhou Manufacturer" | Unsubstantiated hyperbole damages B2B trust |
| "100% Never Break Down" | "MTBF > 18,000 Operating Hours with P1-P3 SOP" | Engineering honesty; all machines require service |
| "Cheapest Kitchen Price in China" | "Direct Factory Economics with SUS 304 Guarantee" | Cheap claims attract low-tier transactional buyers |